Advocates nationwide face unique challenges in communicating about overdose prevention. For example, it can be difficult to tailor messages to specific audiences when the strategies to address overdose issues may vary widely between preventing addiction from starting, addiction management and treatment, and/or avoiding overdose fatalities. In addition, it can be difficult to identify and train trusted messengers who can provide a local perspective and be prepared to answer tough questions unique to rural communities.
To support advocates nationwide to communicate more effectively on their harm reduction strategies, BMSG will share messaging guidelines that draw on findings from a recent review of overdose prevention materials in contexts nationwide.