Apr 10, 2019
California Youth Opioid Response (YOR California) is a partnership between the California Institute for Behavioral Health Solutions (CIBHS) and Advocates for Human Potential, Inc., (AHP) which provides funding to organizations to implement and expand MAT and opioid use disorder prevention, treatment, and recovery services to youth and their family members. YOR California has provided support to organizations throughout California, spanning the continuum of prevention, intervention, treatment, harm reduction, and recovery services for youth and young adults.
YOR California recently awarded the third round of funds, providing a total of $12 million to 43 grantees. Funding is for implementation projects, which provide treatment services to youth, and capacity building only projects, which increase access to quality services but don’t provide direct treatment. The project also includes robust technical assistance to support grantee and other stakeholder’s efforts to address the needs of youth misusing opioids.
Learn more at yorcalifornia.cibhs.org.
This project receives funding from the State Opioid Response (SOR) grant through the Substance Abuse and Mental Health Services Administration (SAMHSA).
Project Leads
Apr 10, 2019
The MAT Expansion Project has funded the development of supportive housing projects, which provide recovery support services in a residential setting to individuals seeking treatment for opioid use disorder.
In San Francisco, Health Right 360 is providing access to recovery residence transitional housing and peer support for homeless individuals with opioid use disorder to facilitate continued engagement in substance use disorder treatment and related recovery support services. The program is also available to individuals with stimulant use disorders (i.e., addiction to substances like cocaine and methamphetamine).
Riverside County is also implementing a recovery housing project, with a focus on recovery residences, supportive housing, and treatment services for individuals with an opioid or stimulant use disorder. Riverside University Health Systems Substance Abuse Prevention and Treatment Clinics also provide MAT Services for anyone meeting medical necessity in an Outpatient, Intensive Outpatient, or Recovery Services at anyone of these locations: Corona, Blythe, Palm Springs, Lake Elsinore, Desert Hot Springs, Indio, Moreno Valley, San Jacinto, Riverside, and Temecula.
A third recovery housing project began in 2021, focused on expanding access to recovery housing in Northern California and the Central Valley. This project, funded through MAT Access Points from the Center at Sierra Health Foundation, awarded funds to six recovery housing providers serving individuals with opioid and stimulant use disorders.
Project Leads
Apr 10, 2019
Through the Mother & Baby Substance Use Exposure Initiative, Health Management Associates (HMA) worked with the California Maternal Quality Care Collaborative and the California Perinatal Quality Care Collaborative to deliver state-of-the-art treatment from the prenatal phase to the post-delivery phase. This project concluded in December 2020.
The goal of the initiative was to increase access to MAT treatment for opioid use disorder, reducing unmet treatment need and opioid overdose related deaths through the provision of prevention, treatment, and recovery activities for opioid use disorder. Additionally, the initiative aimed to decrease neonatal abstinence syndrome severity and length of stay in the hospital, and to increase the number of mothers in long-term recovery. The initiative has curated and developed materials for providers and patients on the AddictionFreeCa.org website, as well as creating a toolkit for addressing Neonatal Abstinence Syndrome
Check out AddictionFreeCA.org to learn more about the Mother & Baby Substance Exposure Initiative, along with other MAT Expansion Projects led by HMA.
Project Lead
Other Resources
Apr 10, 2019
Media Solutions is working with DHCS to provide for the MAT Project, a multi-media, multilingual advertising campaign covering various cities within the state of California, specifically targeting highly affected communities. The media selection includes but is not limited to Television, Radio, Digital Outdoor, Convenience Store Posters, Print and Digital (minimally Search, Display and OTT) in English, Spanish and Chinese. The objective of MAT Media Campaign is to raise awareness, break the stigma, promote recovery, build hope & save lives. It is an opportunity to educate Americans that treatment can enable those with a substance use disorder and/or a mental health condition to live a healthy and rewarding life. The MAT Project is targeted at individuals with substance use disorder and their families, with an emphasis on making connections to treatment. Visit the website ChooseChangeCA.org to learn more about the statewide “Choose Change” campaign, and to find MAT via the Treatment Locator.
This project receives funding from the State Opioid Response (SOR) grant through the Substance Abuse and Mental Health Services Administration (SAMHSA).
Project Highlights
- Lorena Rey, a media coordinator for Media Solutions who works closely with DHCS and the MAT campaign conducted an interview with Edicion Digital CA that aired on Univision in Los Angeles, San Francisco, Sacramento, and Bakersfield (see below, video in Spanish).
- In recognition of November as Native American Heritage Month, Media Campaign partnered with ABC10 to raise awareness and target the Native American population. As studies have shown, the Native American population had the largest year over year growth from 2021 to 2022 and is more afflicted with opioid use disorder than any other racial group. Through this collaboration, Media Campaign showcased Native American-focused creative content to amplify the significance of the month.
- Merulo Media collaborated with DJ endorsements featuring Hosts Bryhana from KPWR in LA, who tragically lost a close friend to opioid use, and Romeo from KDAY in LA, who currently has a friend battling addiction (see audios below).
- Audacy aired a 30 second spot featuring Megan Holiday, a recovering addict and DJ who is deeply committed to spreading the MAT message. Her heartfelt Endorsement was broadcasted on KROQ in LA.
- Lotus Radio aired a 60 second “Minute of MAT” spot from November 13, 2023, to December 31, 2023, to enhance the delivery of the MAT message with greater depth. This longer spot provides detailed guidance on accessing help for oneself and offers additional information for loved ones supporting family members or close friends battling addiction.
Project Leads
Project Resources
Lorena Rey’s Edicion Digital CA Interview in Spanish
Lorena is a media coordinator for Media Solutions who works closely with DHCS and the MAT campaign who conducted an interview with Edicion Digital CA that aired on Univision in Los Angeles, San Francisco, Sacramento, and Bakersfield.
Transcript of Lorena Rey’s Univision Interview Video in English
Transcripción del video de la entrevista de Lorena Rey en Univision en español
DJ Endorsement Featuring Host Romeo from KDAY in LA
DJ Endorsement Featuring Host Bryhana from KPWR in LA
MAT/SUD Posters
Apr 10, 2019
The Center at Sierra Health Foundation works to promote health and racial equity throughout California with a community-first funding model that centers the voices and priorities of marginalized communities. The Center is partnering with DHCS to expand the reach of MAT services and wraparound care to all who need it. The project is centered on increasing access to comprehensive prevention, education and treatment for opioid and stimulant use disorders, and to improve health outcomes for communities of color disproportionately impacted by and penalized for substance use disorders.
In the first and second rounds, the MAT Access Points Project provided support to organizations to increase access to treatment services by building their capacity to provide MAT and substance use disorder treatment, as well as support for community-based organizations to conduct racially and culturally responsive prevention and educational activities focused on awareness of substance use disorder and reducing stigma. The focus for funding opportunities has been on disproportionately impacted communities such as tribal populations and communities of color, and has also included innovative projects through recovery housing and syringe services programs.
In the third round of the project, MAT Access Points is continuing to expand access to prevention and education for priority populations as well as partners with projects across the state that support various components of DHCS’ California MAT Expansion project including tribal MAT projects, youth focused work, and narcotic treatment programs, among others. For more information, visit the MAT Access Points Website.
This project receives State Opioid Response (SOR) grant funding through the Substance Abuse and Mental Health Services Administration (SAMHSA) and State General Funds from the State of California.
Project Leads
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