Dec 5, 2023
Led by The Center in partnership with CDPH, this grantmaking opportunity is for syringe service programs to integrate opioid treatment services and other harm reduction services into existing sites to increase the availability and access of treatment services and to offer related supportive services such as case management and peer support. This innovative project works to embody whole person care and is directly for individuals who use drugs and for expanding care and access to communities often not fully served by current health infrastructures. Funded partners promote health equity in their services by providing trauma-informed care, acknowledging and addressing the intersectionality of participants, and ensuring the meaningful involvement of those being served.
Funds Awarded
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May 18, 2023
Song for Charlie, in partnership with DHCS, will provide a Fentanyl Awareness and Drug Education Program for California parents and youth. This online learning hub will equip California families with factual, current, actionable information and tools that may help parents keep California’s youth safe from harm and facilitate open conversations about mental health, substances, and the heightened risks associated with self-medication caused by the emergence of synthetic drugs like fentanyl in the street drug supply.
This project will feature a website that serves as an online resource hub with information about why teens use substances, how to talk to them about stress, anxiety, and healthy coping skills, and the most effective strategies to communicate with teens about difficult subjects. The website will also provide links to external resources, including content being developed as part of other awareness efforts funded by the State of California. Content on the website will include videos, animations, and interactive material that will be pushed out via social media to drive families to the hub to learn more.
This project receives State General Funds from the State of California.
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May 18, 2023
The Clinton Foundation’s Empowering Faith Leaders in California project addresses the opioid epidemic through a collaborative learning opportunity to empower religious leaders from diverse faith traditions to take on leadership roles in addressing substance use disorders (SUD) within their communities. Participating leaders will be provided information on the opioid epidemic, SUDs, local supportive resources, speaking about addiction without stigma, connecting people to treatment and recovery, and recognizing and responding to an opioid overdose with naloxone.
The Clinton Foundation will recruit two cohorts each year for two years. Each year will focus on two cities in California, and each cohort will be comprised of 20 faith leaders. This project will provide technical assistance, training, structured curricula, and collaboration to each faith leader to execute a community-based engagement project to raise awareness about addiction, reduce stigma, and share life-saving resources.
This project receives State General Funds from the State of California.
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Feb 16, 2023
The California Department of Public Health (CDPH) is developing and implementing a $40.8 million statewide opioid overdose prevention and education media program. The program will include media and public awareness campaigns and a robust evaluation to monitor the success of the campaigns in increasing public awareness and supporting behavior change. The campaign has three primary aims and audiences:
- To prevent substance use and raise awareness of fentanyl contamination among youth and young adults (ages 16-21).
- To prevent overdose and overdose death among young adults using a harm reduction lens (ages 20-35)
- To raise awareness among families and communities, empowering them to respond to the overdose epidemic with life-saving solutions and strategies.
CDPH has selected a media agency partner, Duncan Channon, Inc., to support the media campaigns. The anticipated contract period is March 1, 2023 – June 30, 2025. Given the urgency of the overdose crisis, CDPH and Duncan Channon plan to have initial messages launched in May 2023, with the full media campaign launched in Fall 2023. The campaign will engage local communities to amplify core campaign messages; provide communities, families, and mentors with the information they need to support youth; and to lift up local personal success stories.
This project receives funding from Opioid Settlement Funds (OSF) through California’s Opioid Settlements.
Project Leads
Feb 16, 2023
The Department of Health Care Services (DHCS) has launched a Substance Use Disorder Stigma Reduction Campaign in partnership with Shatterproof, a national nonprofit. Shatterproof’s National Stigma Initiative is dedicated to changing attitudes about substance use and substance use disorder (SUD). This campaign is informed by local community leaders, is evidence-based and data-driven, and promotes anti-stigma messaging through stories of Californians impacted by SUD.
Addiction stigma experienced by people with SUDs leads to tens of thousands of preventable deaths each year. Stigma prevents many from seeking treatment, creates social isolation, and prevents the use of life-saving medications. The Unshame California campaign is working to change that by sharing stories of Californians that inspire compassion and hope.
UNSHAME California collects stories of people in recovery, people who have a friend or family member with a SUD, people who work in the recovery field, and other people impacted by SUD. The campaign aims to ensure representation and engagement are reflective of California’s extraordinary diversity. Stories are amplified through UNSHAME California social media channels and digital advertising.
This project receives funding from Opioid Settlement Funds (OSF) through California’s Opioid Settlements.
Resources
The UNSHAME California campaign will offer monthly webinars with information, resources, and/or training related to, or promoting addiction stigma reduction. The campaign also provides community partners with various resources and regular newsletters. Interested partners can email unshameca@shatterproof.org to learn more about how to get involved in reducing addiction stigma in their communities.
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